Your website's About page isn't just a place for a dry biography or a list of credentials. Think of it as your digital handshake, your chance to connect with potential clients on a deeper level, and the perfect spot to show them the human behind your brand. In today's crowded online world, people crave authenticity. They want to know who they're potentially working with and why you do what you do.

So, how do you craft an About page that not only informs but also inspires trust and builds a genuine connection? Let's dive in.

When you're ready to create an online home for your small business, the sheer number of website platforms can feel dizzying. Two names you'll hear constantly are Squarespace and WordPress. Both are powerful, but they cater to very different needs.

As a Squarespace specialist, I often see clients arrive feeling overwhelmed by the complexities of WordPress or frustrated by endless updates. So, let's break down why Squarespace might just be the smooth, stylish, and stress-free solution you've been dreaming of for your digital presence.