Your Squarespace website is beautiful, but is it being seen? Many small business owners assume their SEO is "covered" because Squarespace handles the technical backbone (like Sitemaps and SSL). While that’s true, ranking on Google requires intentional effort.

The good news is that Squarespace now offers powerful AI tools that turn tedious optimisation tasks into quick clicks. Follow this definitive two-part checklist to ensure your site is perfectly optimised, leveraging AI to save you time and boost your visibility.

So, you're ready to launch your small business online – exciting! You know you need a website, but with so many possibilities, it's easy to feel overwhelmed. What pages do you really need? Do you just slap everything onto the homepage? (Spoiler: please don't!)

Building a website isn't just about looking pretty; it's about guiding your visitors, building trust, and turning them into customers. Think of your website as your digital storefront, welcoming visitors and helping them find exactly what they're looking for.

To get you started on the right foot, let's explore the 5 essential pages every small business website needs to make a powerful and effective online impact.