Your Brand's First Impression: What to Think About Before You Design a Logo

Your logo is often the very first handshake your business has with the world. It’s more than just a pretty picture; it’s a powerful visual shorthand for everything your brand stands for. But before you dive into colors and fonts, there's some crucial groundwork to lay.

A great logo isn't just designed; it's strategically designed. Thinking through these key questions before you start the design process will save you time, money, and ensure your logo truly represents your brand.