Planning a successful event—be it a workshop, webinar, or grand opening—is only half the battle. The other half is making sure people know it exists and buy tickets!

Your social media channels are your primary tool for turning awareness into sign-ups. Don't wait until the day before to start posting. A successful launch is built on anticipation and a structured, pre-planned promotional sprint.

Use this three-stage checklist to ensure you maximise excitement and ticket sales before your event even goes live.

You've planned your fantastic event, crafted a dazzling Eventbrite page, and tickets are selling! That's a huge win. But the journey from "event listed" to "event successfully executed" involves a bit more than just watching those sales numbers climb. The real magic often happens behind the scenes, in the crucial administrative steps that ensure everything runs smoothly for both you and your attendees.

Don't let the "admin" word scare you off! Mastering these steps means less stress for you and a better experience for everyone involved. Here are the essential Eventbrite administration tasks to keep your event on track, before, during, and after the big day.